StartNow is like other potential unwanted programs (refer to “PUP”) that can get onto your system via some freeware you downloaded from insecure websites. It will offer a toolbar to hijack your browser homepage (set it to startnow.com/m) and replace your default search engine (with yahoo.com).

Then during every day you’re surfing with it, you see the extra add-on on your browser that makes it look a little bit littery. That’s just about the appearance. Think deeply – why there are other links and advertisements in your search result after you enter a query term into the box? Because they are sponsored.

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